The term disruptor is often thrown about to describe how a product or service can completely change an industry. Uber completely disrupted the traditional taxi cab industry, the Apple iPhone totally changed how how we use and rely on cell phones and the ViPR is changing how we view weightlifting.
If you think about it the only time we ever pick something up and set it right back where we got it is at the gym, otherwise anytime we pick up a heavy object we are moving it from the initial starting position to a terminal, end position. Regular strength training involves lifting a weight up and down against the pull of gravity, using the ViPR changes the game so that we can now ‘shift’ a weight through gravity.
The ViPR is the creation of Canadian Michol Dalcourt who wanted to identify a new way to strength train after noticing that kids who spent all summer on a farm were stronger and less likely to sustain an injury than kids who spent all summer in the gym. The genius of the ViPR is in it’s simplicity, it is designed to be lifted, thrown, carried, swing and manipulated through multiple planes of motion. There are three handles, two on the same side, and a single handle on the opposite side. It’s also possible to hold the ViPR by the ends; all of these permutations mean it is possible to recreate a variety of carrying positions which can result in stronger, more dense muscle and connective tissue that is more resistant to injury.
The ViPR allows you to lengthen muscle and connective tissue which can be the most effective way for developing strength throughout the entire body at the same time. The body burns calories at five per one liter of oxygen consumed; any exercise that involves more muscle tissue can increase the demand for oxygen which, in turn, elevates caloric expenditure. If you’re looking for a way to increase strength, improve flexibility and burn calories all with one piece of equipment, you’ve found it in the ViPR. The ViPR (ViPR stands for Vitality, Performance and Reconditioning) comes in 4 kg, 6 kg, 8 kg, 10 kg, 12 kg, 16 kg and 20 kg.
- Unique design that allows for a variety of movement patterns.
- Can result in multiple outcomes (strength, cardio, dynamic flexibility) with one piece of equipment. Even a light weight ViPR can provide significant training benefits for strength, power or mobility.
- LOVE the fact is can be used a number of different ways: lifting, carrying, throwing or swinging.
- Per unit of weight the ViPR is expensive when compared to dumbbells or barbells.
- Requires an in-depth knowledge of anatomy and kinesiology to take full advantage of the exercise benefits.