A few years ago a major shoe company had an ad with a skinny model attempting to do kettlebell swings but were really the squat-to-front-raise variation that is, simply put, incorrect. To help companies avoid this pitfall, one of my roles as a consultant in the fitness industry is to work as a technical director for photo and video shoots. The job is to watch the talent through … [Read more...]
5 Benefits of Movement Variability during Exercise
How long have you been doing your current workout program? If it’s been more than few months then you may have noticed that you are no longer getting the same results you did as when you first started. Think about this for a moment: the gym is the only place where we repeatedly perform the exact some movements the exact same way. Every. Time. The human body is a … [Read more...]
Fitness and the Free Market – Some Thoughts About Our Industry
The IDEA World Convention, which just occurred in Los Angeles, is one of the largest fitness industry events where personal trainers and group fitness instructors gather to receive continuing education, participate in workouts led by some of the industry’s most popular instructors and connect with other like-minded professionals. Whether you are a seasoned personal trainer with … [Read more...]
How to Set and Reach YOUR Fitness Goals
Henry Ford once said, “Whether you think you can or you can’t, you’re right.” From late night informercials to large sporting goods stores to fitness industry conventions I am always surprised by the many types of gimmicky workout products being promoted as providing, “All of the results you want in only a few minutes a day.” If this were actually true, there would be no … [Read more...]
Welcome to our new site
We are pleased to announce the launch of our new website! Pete McCall Fitness partnered with Pixel Me Pink San Diego Web Design to create a new online presence where you can: stay up to date on all of our happenings via our blog check out our product reviews watch our podcasts Take a look around and make sure to contact usfor any of your fitness needs! … [Read more...]
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