Every year the American College of Sports Medicine (ACSM) releases a list of fitness trends. While they use quantitative metrics from the fitness industry to identify popular workout programs, there is a flaw in their methodology. Some of the “trends”: personal training, exercise is medicine and health coaching (in the 2020 version which can be READ HERE) are nothing more than … [Read more...]
Join a health club or go to a fitness studio?
Over the past decade the fitness industry experienced a huge disruption from a couple of areas; 1 being technology which will be addressed in a future blog. The other disruptor to the fitness scene was the explosive popularity of fitness studios. Fitness studios existed before 2010, but the 20-teens saw a HUGE explosion in studios from Barre to indoor cycling to high … [Read more...]
The Lifelong Benefits of Being a Rugby Player – Featuring an Interview with Todd Clever
Football. Basketball. Baseball. Hockey. For years these four sports have been the dominant professional leagues in the United States. Overseas and in other parts of the world sports like soccer, cricket and rugby are wildly popular while the American sports are barely acknowledged. Now that it has a shorter, more TV-audience-friendly version, the sport of Cricket is … [Read more...]
Dr. Nick Winkelman – the Language of Coaching
When was the last time you tried something new? Whether it was a piece of food, traveling to a place you’ve never been before or simply trying a new exercise, new is scary because it is different an unfamiliar to us. Think about what you do for work, would you be able to take what you’re doing and make a complete switch by moving to a new country to work in a field that you … [Read more...]
The TEAM Approach to Fitness
A few years ago a major shoe company had an ad with a skinny model attempting to do kettlebell swings but were really the squat-to-front-raise variation that is, simply put, incorrect. To help companies avoid this pitfall, one of my roles as a consultant in the fitness industry is to work as a technical director for photo and video shoots. The job is to watch the talent through … [Read more...]