A few years ago a major shoe company had an ad with a skinny model attempting to do kettlebell swings but were really the squat-to-front-raise variation that is, simply put, incorrect. To help companies avoid this pitfall, one of my roles as a consultant in the fitness industry is to work as a technical director for photo and video shoots. The job is to watch the talent through … [Read more...]
5 Benefits of Movement Variability during Exercise
How long have you been doing your current workout program? If it’s been more than few months then you may have noticed that you are no longer getting the same results you did as when you first started. Think about this for a moment: the gym is the only place where we repeatedly perform the exact some movements the exact same way. Every. Time. The human body is a … [Read more...]
Steady State Training or High Intensity Interval Training (HIIT): Which Type of Cardio is Best for YOU?
When it comes to exercise High Intensity Interval Training (HIIT) has received a lot of attention for being a time-efficient way for working out. However, many personal trainers, strength coaches and fitness instructors know that Steady State Training (SST) is still an extremely effective way to improve aerobic efficiency which reminds me of an ongoing debate in … [Read more...]
Join a health club or go to a fitness studio?
If you’re reading this blog then you’re no doubt interested in working out. Whether you want to lose weight, get in shape, add muscle, get ripped or just to have a place to hang out and get sweaty if you make your fitness a priority then you may be in the market for a joining a health club or attending an exercise studio. If that's the case then you’re probably trying to make … [Read more...]
8 Benefits of Lifting Heavy
Want results from your workouts? Add more weight! For years only a finite number of dedicated fitness enthusiasts have practiced a sure-fire method of achieving results from exercise: lifting weights with the heaviest loads possible. Most common gym routines are derived from the bodybuilding world and focus on moderate-to-high repetition ranges, usually 8-15 reps, to … [Read more...]
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